I had an amazing conversation this week with an agency that was trying to convince their client to invest in a content strategy and full content marketing program.  Just to give you the quick take, the client's goal was to reach certain consumer segments in the southeastern states.  They had a budget of $2.5 million dollars for marketing spend for the campaign.

The client's VP of Marketing didn't think anything could be done with a marketing budget that small.

 

It really is amazing how far a good content marketing strategy can go relative to a TV ad purchase.