So says Josh Tyrangiel, Managing Editor of Time.com.

Josh's message is that long-form journalism does great in a magazine where the reader has made a commitment to tune out the world for at least several minutes to read through an article, but not so well online where attention is in much shorter supply and the majority of readers are trying to squeeze in their news fix during a short lunch break at work. As a result, roughly 95% of all content on Time.com is exclusive to the web.

The lesson for publishers is to realize that the web is a different medium than print, with different opportunities. Perhaps print isn't dead after all - it's just more specialized.